![]() ![]() This allows operators to gain a single customer view (SCV) based on your guest’s data and behavior across all platforms that your guest interacts with for your business. Legacy WiFi marketing platforms only allow you to collect guest data from one source – your guest WiFi – to build a CRM database.īloom Intelligence, however, allows you to collect guest data from multiple sources that include your guest’s WiFi, online ordering platforms, reservation systems, point of sales, your website, social media, and review sites to include in your customer data platform.Ī customer data platform is more advanced than a normal CRM database because it allows businesses to combine guest data and behavior from multiple sources of guest data to create a centralized customer database. When a guest opts into your WiFi landing page, WiFi marketing platforms start building detailed customer profiles automatically in your customer data platform (CDP) that provides a single customer view (SCV) of your customers. Building a Customer Data Platform or Customer Database Restaurant operators use WiFi analytics to improve operations by unlocking guest insights, triggering marketing, and allowing operators to track the performance of marketing campaigns down to a person walking back in a location’s doors. This process allows physical locations to understand guest behavior, such as customer traffic patterns, dwell times, first-time visitors, and the likelihood of a guest churning or not coming back. WiFi Analytics involves the process of collecting & analyzing anonymous guest data from WiFi access points, whether the guest logs into the WiFi or not. It also tracks all marketing campaigns down to a guest walking back into your location.īelow we will go into more detail about what makes up an enterprise WiFi marketing platform. WiFi marketing platforms trigger marketing based on a guest’s behavior or lack of behavior at a physical location. Once a guest opts into the guest WiFi, WiFi marketing solutions will collect names, emails, phone numbers, birthdays, zip codes, phone numbers, and guest behavior into detailed customer profiles in your CDP or customer database. When a mobile device enters the range of the access point, the signal is detected and analyzed to understand anonymous guest behavior at your locations. This signal includes the device’s unique code and is how a WiFi marketing platform identifies individual guests, whether the user logs into the WiFi or not. If a mobile device has WiFi enabled, it is constantly sending out a signal seeking out a WiFi access point. Gaining The Upper Hand with WiFi MarketingĮvery mobile device has a unique identifying code.Building a Customer Data Platform or Customer Database.It is important to fully understand each piece of the puzzle to get a complete understanding of WiFi marketing when you’re looking to choose the right WiFi marketing platform for your business. We discuss each of these pieces of the WiFi marketing puzzle below. ![]() These components consist of the following: There are five top-level components of an effective smart WiFi marketing platform in 2023. “ WiFi Marketing uses guest WiFi to measure guest behavior at locations, build your CDP when guests opt into WiFi, and automate marketing campaigns.
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